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How do customers keep my number handy?

July 17, 2008

How many times have you received a business card from someone and after glancing at it, threw it away or misplaced it? Well what do you think happens to your business card when you give it to someone? Answer: trashed or misplaced. Now is the time to think of how your customers will keep your number handy after you give them your business card. Following are a few suggestions you might want to try with a "fridge" magnet.
* Take a moment and think about the magnets you have received in the mail from a local pizza or other business that you have placed on your fridge? Well, now is your time to create the same thing. Go to your local Yellow Pages and start magnetizing your eyes on companies that produce magnets that may be surprisingly inexpensive. Keep your message simple, eye-catching and unique. For example, most of the local pizza businesses know that you are aware of how to order a pizza so they will just include their number and address for you to call and place an order. Simple enough? Well guess how many I have on my fridge with just that simple information. Now you can do the same.
* One other way you might try is to partner with another business to split the cost and create an advertisement on a larger magnet. These businesses should be different for a variety selection for the consumer. For example, a Chinese restaurant, hair salon, real estate agent, etc. Think of companies that could be used on a regular basis and will take its place on the "fridge".